I give up!
I’ve been banding my head against the wall for a week now trying to come up with some inspirational marketing plans (beyond the usual giveaways and begging people to review my book on their sites, etc; you know, all the stuff that didn’t work last time). It should be simple: I have a product, a good one, one I believe in and truly think people will enjoy; I simply need to let the maximum number of people know about this and encourage them to make the right decision.
Piece of cake, really.
So I think, “Twitter! That’s where all the young, hip and trendy people hang out these days.” Trouble is, I know nothing about it. All I know is that my book needs a Twitter account. So I set one up and realized that was the extent of my knowledge.
So I read a book about how to be a twit, or some such thing. I do have my own account, so I know how to tweet, but that’s as far as it goes; the idea of re-tweets, mentions, #FF (whatever that is about) and such is well beyond me. So I read Tweeting For Morons (or whatever) and found out, not only have I been doing it all wrong, but that I cannot understand the way to do it correctly.
Retweets, I am told, are very important. There is a retweet button in Twitter that does it automatically but only novices and morons use it; to be effective, you need to manually retweet and add a bit of your own commentary, as well.
Fair enough, but nowhere in the book does it say how to manually retweet. I guess that knowledge is so basic it needs no explanation. Which tells me I am clearly out of my depth.
And just as I was getting the hang of replies (so I thought) I found out that replying does not show the tweet to your list but only the person you replied to (but isn’t that a direct message?) To show the reply to all your followers, you need to put a dot in front of the reply. I had never heard of such a thing, so I Googled , “Put a Dot in Front of the @” and got back, “How to Make a Chinese Doll from Clothespins.”
To make matters worse, according to an actually marketing guy I happened to get into a conversation with yesterday, the bottom third of the demographic now uses youTube as their primary source of information. So here I am slipping down the learning curve of a technology that is already yesterday’s news.
So, yeah, I give up.
Maybe I’ll see if I can figure out how to make a Facebook page, instead.